“Some things are more than just worn. They’re passed down. They’re remembered. They’re Vaaras.”

At Vaaras, we don’t just create clothing — we preserve stories. Each stitch, each silhouette, each detail we craft is part of a larger narrative: one of heritage, identity, and timeless elegance. The word “Vaaras” itself means “inheritance” — a passing down of something valuable, meaningful, and enduring. That’s exactly what we aim to offer through every piece in our collection.

Our Story

Born in the heart of Pakistan, Vaaras was envisioned as a bridge between the past and the present. We grew up surrounded by stories — the kind told through generations, embroidered into shawls, etched into jewellery, and wrapped around lives. From grandmother’s heirloom dupatta to father’s hand-stitched waistcoat, we inherited not just fabrics but the emotions woven into them.

As time passed, we noticed how modern fashion was becoming increasingly fast, disposable, and impersonal. The meaning was lost. The craftsmanship faded. The soul vanished. And so, Vaaras was born to bring soul back into style.

We’re not chasing trends. We’re reviving tradition.

Our Vision

To build a timeless brand rooted in cultural legacy, sustainability, and meaningful fashion.

• Rooted in heritage, inspired by South Asian artistry and tradition.
• Designed for modern life, with clean cuts, subtle details, and comfort.
• Crafted to last, using durable fabrics, ethical processes, and low-waste methods.

The Craft Behind Every Collection

We take pride in working with real artisans, not machines. From block printing in Sindh to hand embroidery in Punjab and mirrorwork from Baluchistan, our collections are co-created with skilled craftspeople across the region.

• Minimalist silhouettes with rich traditional touches
• Neutral and earthy palettes with seasonal cultural infusions
• Sustainable fabrics: organic cotton, handloom khaddar, bamboo blends

Each design undergoes a slow, respectful process: sketch → sourcing → artisan collaboration → hand-finishing → quality assurance → emotional storytelling.

What \”Vaaras\” Means to Us (And You)

Every family has a legacy. Every person has a story. Every wardrobe should reflect both. “Vaaras” is more than a label — it’s a feeling. The pride of wearing something meaningful. The joy of gifting something eternal. The comfort of knowing what you wear has a story, not just a barcode.

• The memory of your roots
• The elegance of your ancestors
• The confidence of modern self-expression
• A garment designed to be remembered, not replaced

Our Values

• Heritage First — We honour our past: culture, craft, and community.
• Sustainable Always — Biodegradable packaging, reduced fabric waste.
• People Over Profit — Fair wages, safe working environments, empowering female artisans.
• Emotional Over Seasonal — Timeless meaning, lasting value.
• Transparent by Design — Clear sourcing, clear processes.

From Pakistan to the World

Our journey began in Lahore, but our hearts beat globally. Vaaras is designed for the modern South Asian — whether in Karachi, London, Toronto, Dubai, or Melbourne. Wherever heritage matters, Vaaras belongs.

Our Office & Contact

Main Office: Vaaras Pvt. Ltd., Gulberg III, Lahore, Pakistan
Production Unit: Khushab City Industrial Area, Khushab, Pakistan
WhatsApp: +92 326 1309649
Email: support@vaaras.com

Join Our Legacy

We invite you to join the Vaaras family. Whether you wear our pieces, gift them to a loved one, or simply follow our journey, you are part of a growing community that chooses meaning over mass production.

Vaaras. Designed to be passed down.

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